iambikila
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Tona
Delivery

Local last-mile delivery startup based in Bishoftu, Ethiopia.

Brand Identity · Logistics · 2026

The
Challenge

The goal was to transform a traditional identity into an accessible experience of delight. The design was refined to feel modern and inviting, ensuring the brand remains approachable while standing out.

Brand
Direction

  • Experience oriented
  • Easy to recognize
  • Affordability
Heart with rays representing an experience-oriented brandRounded rectangle representing easy recognitionLike and currency symbol representing affordability

Logo
Concept

Heart symbolHeart symbol
Check markCheck mark
Tona Delivery logo glyphTona Delivery

Logo
System

1. Primary lockup

Tona Delivery primary horizontal lockup

2. Secondary lockup

Tona Delivery secondary stacked lockup

3. Brand avatar

Tona Delivery brand avatar

4. Glyph

Tona Delivery glyph

5. Tagline lockup

Tona Delivery tagline lockup: delivering delight

Color
Palette

Shift Sienna

#BA3300

Typography

Sora

Aa

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0 1 2 3 4 5 6 7 8 9

Business Card

Tona Delivery business card mockup, angled view
Tona Delivery business card stack mockup
Tona Delivery two-sided business card mockup

Flyer

Tona Delivery flyer mockup with delivery items
Tona Delivery flyer front and back
Tona Delivery flyer pair mockup

ID Card

Front of Tona Delivery employee ID card
Back of Tona Delivery employee ID card

The identity is designed to remain clear and consistent across moving bikes/vehicles, small-scale packaging, and digital interfaces.

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